CPM explained:
At MealShare, we sell our adspace by CPM. CPM means Cost per Thousand impressions. The cost of placing an ad on our site is calculated by dividing the number of pages that load with your ad by 1,000, and multiplying that by the CPM rate. Note: CPM is not based on how many people click on an ad.
Example: Suppose you bought 10% of our ad rotation at a CPM rate of $8, and our current traffic is 1.5 million page views per month. That means your ad would be seen 150,000 times in one month for a total cost of $1200 (150,000 / 1,000 x $8).
If you provide us with a budget and time frame that you are interested in, we will figure out how many impressions we can provide you. This will depend on the current ad space available.
Page views explained:
A page view is a key measure of web traffic. A pageview occurs when a user’s web browser (Internet Explorer, Chrome, Firefox, etc) requests a web page. When you click on a page element that takes you to a new page, that is 1 more pageview.
What are unique visitors?
Unique visitors are the number of different people who visit a site over a given time period (often 1 month). Contrast this with a return visitor - someone who visits the site but has already been there previously during the given time period. Unique visitors are the best method for determining how many different people viewed your advertisement.
What is an Impression?
An impression is the act of displaying an advertisement on a webpage that is viewed by a user.
What does “above the fold” mean?
“Above the fold” refers to what the typical reader will see on their screen when they visit the site without scrolling down. Since all our ads at MealShare are displayed above the fold, that means nobody will have to scroll in order to see your ad. See the image below for an example of where your ad would be located in the site's layout.
What is “Click Through Rate”?
The click through rate is the percentage of impressions that resulted in user clicking on the ad shown to them on a given webpage. A click through results in a user being taken to the advertiser’s website.
The value is derived by dividing the number of clicks by how many impressions were generated. Example: if an ad is clicked on 70 times after having been displayed 1000 times, the ad would have a click through rate of 0.7%. Your ad's click through rate can vary greatly depending on the design of the ad, the fit to the audience and the content of the message displayed.
MealShare can accept ad campaigns featuring a variety of ads and will optimize the placement of each variation in order to achieve better results for your campaign.